Regenerative Tourism Innovation Hub for Well-Being
MT Lab Innovation Hub Enhancing Destination’s Attractiveness and Prosperity
MT Lab Innovation Hub aims to foster collaboration between destination stakeholders and entrepreneurs, from local and international ecosystems, on various innovation themes related to a specific subject.
Acts as a matchmaker between innovators and stakeholders
Contribute to genuine knowledge sharing and collaboration between parties
Open innovation is a method where organizations leverage external knowledge, resources and collaboration to drive innovations for the benefit of the entire ecosystem.
MT Lab’s Regenerative Tourism Innovation Hub for Well-Being
Regenerative Tourism, where visitor contributes positively to the destination, involves collaborative interaction with local stakeholders and destination management organization to enriches destinations both ecologically, culturally and economically.
This Hub provides multiple services that foster innovations in Regenerative Tourism
Helps to identify needs and to attract meaningful solutions
Scouts, sorts, and supports entrepreneurs seeking product-market fit.
Engage partners and the community by enabling access to innovative ideas and solutions
The Hub offers tangible, actionable steps to implement real world, emerging solutions to support Regenerative Tourism for Well-Being and Biodiversity. It uses the service blocks and accesses the pool of solutions of the MT Lab network.
Regenerative Tourism in Abitibi-Témiscamingue: A Model for Regions Promoting Well-Being and Biodiversity Innovations
Where is Abitibi-Témiscamingue?
Located in Quebec, Canada, Abitibi-Témiscamingue is a region rich in varied landscapes, ranging from 22,000 lakes and rivers to dazzling forests.
Population 148 242 inhabitants Area 64 651 km² Economic sectors Underground techno-mines, Wood building systems, Nordic cattle-based agriculture.
Why is Abitibi-Témiscamingue An Ideal Location for a the MT Lab’s Regenerative Tourism Innovation Hub?
Rich Natural Resources and Biodiversity
Home to vast expanses of forests, lakes, and diverse ecosystems, the region’s natural wealth provides a realworld laboratory where innovations can be tested and applied to protect ecosystems while fostering tourism development that benefits both the environment and local communities.
Strong Commitment to Sustainable Development and Well Being of its population
The region has a strong commitment to sustainability, demonstrated through multiple eco-tourism projects, conservation initiatives, and local policies aimed at preserving its natural and cultural heritage. This work is done in collaboration with local stakeholders and First Nations.
Community Engagement and Economic Revitalization
As a resource-based region, Abitibi-Témiscamingue faces challenges such as population decline and economic transition. Establishing the innovation hub here will not only stimulate economic revitalization through tourism but also actively engage local populations, businesses, and global experts in creating long-term regenerative strategies.
MT Lab’s Open Innovation Strengthens Collaboration Between 3 Ecosystems
The core of the innovation hub is driven by the collaboration of a tourism actor (such as a DMO), a local governing authority (such as a city or region, etc.) and an academic partner (such as a research center or university).
The hub organizes the partner steering committee to accelerate innovative transformation through a collaborative roadmap and field actions (call for solutions, demo days, innovation challenges, hackathons, networking, prototyping, coaching, etc.).
Type of innovation solutions that empower partners toward their goal
WELL-BEING
Data: Understand the citizen, traveler, and community to better meet their needs. Hospitality: Optimize and personalize destination attractiveness Mobility: Facilitate and streamline sustainable travel and local collaboration. Experience: Provide meaningful, immersive, and responsible activities and attractions.
BIODIVERSITY
Process: Enhance the productivity and efficiency of destination infrastructures. Human Resources: Promote employment opportunities and address labor well-being. Promotion: Attract and diversify visitors around regenerative tourism innovations. Impact: Increase social and local benefits minimizing environmental impact.
A concrete way to enhancing Canada’s Global Leadership in Sustainable Development and Biodiversity Conservation
The innovation hub would create scalable, globally relevant solutions that contribute to international biodiversity goals, while showcasing Canada’s commitment to environmental stewardship. This would bolster the country’s reputation on the world stage and enhance its influence in shaping the future of sustainable tourism and climate action.
Revitalizing Resource-Based Regions and Strengthening Local Economies
The Innovation hub serves as a catalyst for economic revitalization of ressource-based regions, fostering inclusive development in their transition toward greener, more sustainable economies.
Internationalization and Strategic Global Partnerships
The Hub would acts as a permanent showcase, placing Canada at the forefront of a global movement. It would highlight Canadian innovations at international forums and directly contribute to destination excellence worldwide.
Alignments with UN Sustainable Development Goals
Enhancing a destination’s attractiveness to drive sustainable economic growth, generate employment, and promote local entrepreneurship in tourism.
Focusing on innovation and infrastructure improvements to contributes building resilient and sustainable destinations, fostering innovation in tourism and related sectors.
Strengthening the attractiveness and prosperity of destinations to lead to more sustainable urban and rural tourism, promoting inclusive and sustainable community development.
Encouraging sustainable practices in tourism destinations to supports responsible consumption and production, helping reduce negative environmental impacts.
Transforming tourism sector as a major support for the regeneration of riverbanks and water resources on which local communities and industry depend.
Support innovations that restore terrestrial ecosystems by accelerating sustainable ways to visit them with positive environmental impacts.
Achieving enhanced attractiveness and prosperity by various stakeholders, including governments, the private sector, and communities, collaborating toward Regenerative Tourism
MT LAB’s INNOVATION HUB aims to ignite product-market fit for solutions struggling to find real-world prototyping locations and engaged clients to deploy and buy their products and services.
It provides:
Emergent solutions to tackle well-being and biodiversity challenges related to tourism
A structure to facilitate the adoption of innovation within organizations
In partnership with the World Centre of Excellence for Destinations (CED), which contributes to elevating destinations around the world to a level of excellence by:
Enhancing their competitiveness
Helping them achieve their sustainable development goals
Improving the quality of experiences offered to tourists
Strengthening the unique geographical character of destinations, including their environment, culture, aesthetics, heritage, and the well-being of their inhabitants
Providing strategic information on the key issues that concern them
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